I found it to be an interesting read with a unique take on how the shifts in media consumption and distribution are changing pop. Media convergence meaning in the cambridge english. There are a number of driving forces that focus public attention on the issue, including the digitalization of media and information technology, worldwide deregulation trends. It has come about because of the convergence of old and new media technologies as well as the convergence of old and new media organizations to form immensely powerful transnational media conglomerates. Convergence theory definition, discussion and examples. Pdf media convergence as evolutionary process researchgate. Media convergence communication oxford bibliographies. Convergence is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. If i were to use a textbook, i think this would be comparable to any of the forprofit published texts. Contains the content instructors expect to find in a mass communication text, but from the point of view of digital convergence the book is written in a lively, clear and compelling style that students will find highly accessible and enjoyable to read the texts unique perspective changes the way we look at and understand todays media. Other forms of traditional media include books, television and radio. Definition henry jenkins media convergence is an idea that the industry have which involves all media merging together to be controlled by one central box henry jenkins says media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences.
Today in the united states which has no governmentowned media. Sociology chapter 6 the mass media flashcards quizlet. With original contributions from leading scholars, media sociology. Media convergence meets deconvergence springerlink. A digital photograph, for example, can be shot and circulated. During cold war, this term was also used in political. The term media refers to the predominant means of communication such as television and newspapers, particularly of mass communication, hence the term mass media. All these forms of media, although traditional, have tended to stand the test of time but they also compete in sphere of mass communication with other more modern forms of media, referred to as new media. Convergence theory sociology explained in the convergence theory, the influences of a crowd do not encourage or dictate the actions of a person. Learn vocabulary, terms, and more with flashcards, games, and other study tools. History, concept and perspectives of media convergence. As a concept, connections explains both the theory and practice of digital media, whether that includes everything from traditional media to social networking. Convergence theory also allows that the economies of developing nations will grow more rapidly than those of industrialized countries under these circumstances.
Writing this book has been an epic journey, helped along by many hands. This book is about understanding the convergence patterns between different media. This is more than just another book on internet studies. Mass media are defined as communication systems by which centralized providers use industrialized technologies to reach large and geographically scattered audiences, distributing content broadly classified as information and entertainment. For communication scholars, convergence is a fairly elastic term that has come to mean different things depending on time, application, and context. New media refers to those digital media that are interactive, incorporate twoway communication and involve some form of computing, robert logan writes in his book understanding new media. Approaching sociology through the key concepts ofculture, structure, and power, the program enables students to see sociology everywhere, and make the familiar new.
Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates e. Definition of interest convergence noun the idea that a majority will only support the interests of a minority if their interests align. This creates an oligopoly in which a few firms dominate the media marketplace. This is identified in this chapter as the core piece and meaning of convergence. In this lesson, youll learn more about media convergence in all of its. In this blog post, i walk through how social media is converging in these areas, and the forces behind convergence. Its application in the communications sector, often referred to as media convergence, also encompasses valuable approaches and insights to describe, characterize and understand the digital creative economy. Media convergence transmedia storytelling britannica. In 1983, a mere 50 corporations owned the bulk of massmedia outlets. Presented in an accessible and engaging way that brings theory and sociological concepts together, students move beyond their individual perspective to. New media however is much more of a two way affair and it allows consumers and users to get more involved. Discussions of media in sociology are generally concerned with mass media and, more recently, new media. Ownership and control of the media sociology revision. If you continue browsing the site, you agree to the use of cookies on this website.
Convergence theory states that as nations transition from the beginning stages of industrialization to highly industrialized nations, the same societal patterns will emerge, eventually creating a. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. The conference was organized by the chair of media and social communication of the institute of cultural studies, founded in 2005. It is an uncomplicated diagram because for the time span of each medium, the basic technology, the stylized content, and the social definition of appropriate media use was a. Experience sociologyhas set thenew standardfor teaching introductory sociology. Convergence culture is in many ways the culmination of the past eight years of my life, an outgrowth of m buily effort ud p mits tos comparative media studies progra centem fo arsr a conversations about media chang paste present, and future and of my efforts to. Instead, the behavior of the crowd is already a reflection of how a person thinks or feels. Media convergence, phenomenon involving the interconnection of information and. Pdf media convergence concepts katarzyna kopeckapiech. Several practical and theoretical considerations help clarify just what new media is. Sociology urban studies victorian literature browse all subjects.
Media convergence is the joining, or converging, of distinct technologies into one. This section looks at new media, globalisation and popular culture. The aim of this interdisciplinary meeting of scholars from european academic centers was an attempt to answer the question what the phenomenon of convergence really is with regard to media, and how the permeation of. The authors use the term connections to describe the central goal of the book. In this book, these privileged meanings of media convergence are.
Technological convergence refers to fact that digitalisation has led to the merging of different types of info text, photographs,video film, email into a digital communication device such as smart tele, laptops, tablets digitalisation now allows info to be delivered immediately across a range of media platforms which were once separate and unconnected technologies. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the. This book aims to reassess the past and present relationship between media studies and sociology. Therefore, all should reach an equal footing eventually. New media, globalisation and popular culture sociology. On the other hand, it can be argued that this type of ownership can improve the value of the service, the flexibility of topics, and create more general awareness conducted at news 8, a cable news station in austin. The convergence theory, in history and sociology, states that all industrial systems, whether capitalist or communist, would converge in their social, political and economic systems because of the determinant effects of technological development.
Numerous books, chapters, and articles have been written on the topic. For example, a mobile phone can be used for watching films and videos, listening to music, accessing social media, reading books, reading newspapers, accessing websites, etc. This book presents as your standard sociology textbook in terms of content and organization, starting with an introduction and then chapters on theory and research, and then content areas. A reappraisal examines the significance of sociology for the study of media economics, industries, news, audiences, journalism, and digital technologies, and the links between. After contact, changes in cultural patterns are evident within one or both cultures. Convergence culture is a book on how media distribution and consumption is changing written by henry jenkins, provost professor of communication, journalism, cinematic arts and education at usc annenberg school for communication and journalism.
Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. The new media are those types of media that use digital technology e. Media convergence means that we can now watch a newspapers video report on our cellphone via the internet. Still, media convergence may stifle the quality of the content and allow for a possible media monopoly when a select few media companies control most of the media. Analysing media coverage can help you understand your performance in terms of brand awareness and market presence. From the communications sector, to measurement, policy, social data, and job responsibilities, the sector is converging. Media convergence transforms established industries, services. Against this background, it focuses on the meaninggenerating user. The open education sociology dictionary oesd is part of the open access and open education movement and seeks to create an entry level resource for sociology students, educators, and the curious. Social media convergence social media strategy for. Westernization can also be compared to acculturation and enculturation. It raises new possibilities and new and not so new questions for media audiences.
This section looks at ownership and control of the media, looking at the trends and patterns in ownership and control of a range of mass media and the theoretical perspectives on the relationship between ownership and control of the media. One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. But the huge wave of publications, conferences and discussions about media convergence began just after the publication of henry jenkins book convergence. For much of modern history, the different types of media books, newspapers.
Acculturation is the process of cultural and psychological change that takes place as a result of contact between cultural groups and their individual members. Convergence theory presumes that as nations move from the early stages of industrialization toward becoming fully industrialized, they begin to resemble other industrialized societies in terms of societal norms and technology. Figure 1 arrays each of these media in a straightforward timeline from their designated birth years. Media convergence media convergence transmedia storytelling. It takes completely separate ideas and smashes them together, so that were left with one big idea. Sociology chapter 5 social interaction, groups and social structure 44 terms. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media. Introduction to sociology 2e open textbook library. These are some of the type of technolgies that faces convergence.
Convergence theory is an opposing theory to the contagion crowd behavior theory, which proposed that people tend to get caught up in the attitude and behavior of the crowd. A colleague asked me for my thoughts on trends in social media today. Media globalization is characterized by convergence. With these technolgies media convergence have become very popular. Media convergence is an idea that the industry have which involves all media merging together to be controlled by one central box. It is increasingly the case that one device can be used to access a wide variety of media. Tracing the pervasive influence of digital culture throughout contemporary life, this text integrates socioeconomic understandings of the information society with the cultural studies approach to production, use, and consumption of digital media. Communications the fact that newspapers, television, radio, and the internet are becoming less separate as technology develops. Media researchers have been interested in the problem of media convergence since the 1980s. Media convergence is the merging or joining together of previously distinct media. Looking at how the term new media is defined and debates about the new media. For example, news organizations no longer simply provide just print or. The term media coverage is used to refer to all blog articles, rss feeds, video content or other types of digital content produced by individuals or organisations other than your own company where your brand, products or services are discussed or shown. With the help of social networking sites, the public can interact with the media in a much more efficient way.
Media consolidation is a process in which fewer and fewer owners control the majority of media outlets. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. Henry jenkins says media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences. Dvd digital video disc music and highdefinition television hdtv, and. Old media tended to be very much a one way affair, with audiences on the receiving end of broadcasts, for the most part able to do little else that just passively watch media content. Convergence culture by henry jenkins usc annenberg. Media convergence theory by taylor steeby on prezi. Digital media convergence enables news to be delivered quickly to the public.
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